Terms of Use

1.1 Eligibility

You must be at least 16 years of age and have the legal capacity to enter into a binding agreement to use the Service. If you are using the Service on behalf of a business, organization, or other entity ("Organization"), you represent and warrant that you have authority to bind that Organization to these Terms, and "you" refers to both you individually and the Organization.

1.2 Account Registration

To use the Service, you must create an account by providing accurate, current, and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must promptly notify us at support@velreel.com if you become aware of any unauthorized use of your account.

1.3 Accounts and Organizations

An Organization (meaning a distinct legal entity, including subsidiaries and affiliates treated as separate legal entities) may create and maintain multiple accounts for different teams, brands, or business units. Each account is independent — credits, Generated Content, and enforcement actions do not transfer between accounts within the same Organization. You are responsible for all activity across accounts you control. Velreel reserves the right to suspend or terminate accounts that are used to circumvent enforcement actions, usage limits, or these Terms.

3.1 Definitions

• "Your Content" means all materials you upload, input, or provide to the Service, including brand names, logos, product images, product descriptions, pricing information, brand guidelines, and any other materials.
• "Generated Content" means all outputs produced by the Service using Your Content, including concepts, scripts, images, video clips, music, sound effects, voiceovers, and assembled video advertisements.

3.2 Your Content — Ownership and License

You retain all ownership rights in Your Content. By uploading or providing Your Content to the Service, you grant Velreel a limited, non-exclusive, worldwide, royalty-free license to use, reproduce, process, transmit, and store Your Content solely for the purpose of providing the Service (including generating your requested video advertisements and providing technical support). For clarity, this license does not permit Velreel to use Your Content to train, fine-tune, or improve AI models. This license terminates when you delete Your Content or your account, subject to our data retention periods described in our Privacy Policy.

You represent and warrant that:

• You own or have all necessary rights, licenses, and permissions to provide Your Content to the Service.
• Your Content does not infringe, misappropriate, or violate any third party's intellectual property rights, privacy rights, publicity rights, or any other rights.
• Your Content does not contain any material that is unlawful, defamatory, obscene, or otherwise objectionable.
• Your Content does not contain malware, viruses, or any harmful code.

3.3 Generated Content — Ownership and Rights

Rights in Generated Content are subject to the following terms:

• Velreel does not claim ownership of Generated Content. As between you and Velreel, you have all rights to Generated Content to the maximum extent permitted by applicable law.
• Subject to your full payment of all applicable fees, Velreel grants you a perpetual, non-exclusive, worldwide, royalty-free license to use, modify, distribute, display, and commercialize Generated Content for any lawful purpose. This license survives termination of your account. However, if you initiate a chargeback, payment dispute, or otherwise reverse payment for credits used to generate specific content, the license to that Generated Content is automatically revoked, and you must immediately cease all use of such content.
• Important Legal Notice Regarding Copyright: Under current United States Copyright Office guidance, AI-generated content may receive limited or no copyright protection unless a human author has made sufficient creative contributions. The copyrightability of Generated Content depends on the extent of your creative input and control over the generation process. You are solely responsible for determining the intellectual property status of any Generated Content and for obtaining legal advice regarding its protectability or use.
• Velreel makes no representation or warranty that Generated Content is eligible for copyright registration, trademark protection, or any other form of intellectual property protection.
• Generated Content is not exclusive to you. The Service may produce similar or identical outputs for other users who provide similar inputs, and Velreel has no obligation to ensure uniqueness of Generated Content.

3.4 Content Restrictions

You may not use the Service to generate content that:

• Infringes any third party's intellectual property rights.
• Is false, misleading, or deceptive in a manner that violates applicable advertising laws or regulations (including FTC Act Section 5 and state consumer protection laws).
• Promotes illegal products, services, or activities.
• Contains hate speech, incitement to violence, or content targeting protected groups.
• Contains sexually explicit material or nudity.
• Promotes self-harm, eating disorders, or substance abuse.
• Impersonates any person or entity or misrepresents your affiliation.
• Violates any applicable law or regulation.

Velreel uses automated content review (see Privacy Policy, Section 3) to screen Generated Content. Content that fails review may be withheld or deleted. See Section 5.5 for the credit refund policy applicable to content policy violations. Velreel reserves the right, but has no obligation, to review, monitor, or remove any content.

3.5 AI-Generated Content Disclaimer and Best-Effort Content Moderation

You acknowledge and agree that AI models may produce unpredictable outputs. Velreel is not responsible for Generated Content that infringes third-party copyrights, contains sexually explicit or obscene material, depicts or promotes hate crimes, racism, extreme violence, child sexual abuse material (CSAM), or any other harmful or unlawful content, whether such content results from (a) your inputs, instructions, prompts, or uploaded materials, or (b) unprompted behavior, hallucinations, or inherent biases of the underlying AI models.

Velreel employs commercially reasonable best-effort measures to prevent, detect, and block the generation and delivery of prohibited content, including automated AI-powered content review prior to delivery (see Privacy Policy, Section 3). However, due to the inherent nature of AI systems, no content moderation system is perfect. Velreel does not guarantee that all prohibited content will be detected or blocked.

If prohibited content is generated despite our safeguards:

• Velreel will promptly remove or withhold such content upon discovery or notification.
• You must not download, distribute, publish, or use any Generated Content that you know or reasonably should know contains prohibited material.
• You must promptly report any prohibited content to support@velreel.com.
• You bear sole responsibility for reviewing all Generated Content before use. Your use of Generated Content without review does not transfer liability to Velreel.

Velreel cooperates with law enforcement authorities and will report any discovered child sexual abuse material (CSAM) to the National Center for Missing & Exploited Children (NCMEC) as required by 18 U.S.C. § 2258A.

3.6 Ad Account Linking and Performance Data

The Service may offer the ability to connect third-party advertising platform accounts (e.g., Meta Ads, TikTok Ads, Google Ads, Pinterest Ads, Snapchat Ads, and other supported platforms) ("Linked Ad Accounts"). By linking an ad account, you authorize Velreel to access and retrieve advertising performance data associated with your campaigns, including but not limited to impressions, clicks, click-through rates, cost-per-acquisition, return on ad spend, engagement metrics, and audience demographic summaries ("Ad Performance Data").

Use of Ad Performance Data:

• Velreel uses your Ad Performance Data solely to provide, personalize, and improve the Service for your account. This includes analyzing which of your generated ads perform best to inform future ad concepts, optimizing creative recommendations, and providing performance reports within the Service.
• Velreel does not use your Ad Performance Data to train, fine-tune, or improve AI models for the benefit of other users, unless you explicitly opt in to a separate anonymized data contribution program (if offered).
• Velreel does not sell, rent, or share your Ad Performance Data with third parties, except as required to provide the Service (e.g., transmitting data to our infrastructure providers as described in the Privacy Policy) or as required by law.
• Ad Performance Data is treated as confidential information. Velreel implements commercially reasonable security measures to protect it, as described in our Privacy Policy.

Your Responsibilities:

• You represent and warrant that you have the authority to link each ad account and to grant Velreel access to the associated Ad Performance Data.
• You are solely responsible for complying with the terms of service of each linked advertising platform. Velreel is not responsible for any violations of third-party platform policies arising from your use of linked accounts.
• You may disconnect a Linked Ad Account at any time through your account settings. Upon disconnection, Velreel will cease collecting new Ad Performance Data from that account. Previously collected data will be retained and deleted in accordance with our Privacy Policy, Section 6.

Velreel makes no representation or warranty regarding the accuracy or completeness of Ad Performance Data retrieved from third-party platforms. Reporting discrepancies between Velreel and the source platform should be resolved by reference to the source platform's reporting tools.

4.1 Permitted Use

You may use the Service solely for generating video advertisements for your own brand(s) or for brands for which you have authorization to create advertising content.

4.2 Prohibited Conduct

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable law or regulation.
• Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service.
• Circumvent, disable, or interfere with any security, rate-limiting, or access-control features of the Service.
• Use automated scripts, bots, or scrapers to access the Service.
• Resell, sublicense, or provide the Service to third parties as a white-label or rebranded service without Velreel's prior written consent.
• Submit content you do not have the right to use, or that infringes any third party's rights.
• Attempt to gain unauthorized access to other users' accounts, data, or any systems or networks connected to the Service.
• Interfere with or disrupt the integrity or performance of the Service.
• Use the Service primarily for the purpose of building, benchmarking, or improving a competing product or service, or to perform competitive intelligence gathering.
• Exceed any usage limits, rate limits, or quotas applicable to your account or plan.

4.3 Account Enforcement, Suspension, and Termination

Velreel enforces these Terms through a tiered system. The severity of the enforcement action depends on the nature and frequency of the violation.

Tier 1 — Warning (minor / first-time violations):

• You will receive an email notice describing the specific violation.
• You must acknowledge the warning and take corrective action within 7 days.
• No account restriction is applied during the warning period.
• Repeated Tier 1 violations escalate to Tier 2.

Tier 2 — Account Suspension (repeated or moderate violations):

• Your account access is temporarily restricted. You cannot submit new jobs or access Generated Content during suspension.
• You will receive an email notice within 24 hours of suspension describing the specific violation(s), the evidence or basis for the suspension, and your right to appeal.
• Suspension duration is 14 to 90 days, depending on severity.
• Credits during suspension: All unused credits remain in your account and are fully restored upon reinstatement. Credits are not forfeited during suspension.
• Jobs in progress during suspension: Any jobs in progress at the time of suspension (including jobs awaiting concept selection) will be cancelled. Credits consumed by cancelled jobs will be refunded to your account.
• You may appeal the suspension (see Section 4.4).

Tier 3 — Permanent Ban and Account Termination (severe violations, fraud, or illegal activity):

• Your account is permanently terminated and you are prohibited from creating new accounts.
• Permanent termination applies to violations involving: generation or attempted generation of child sexual abuse material (CSAM); fraud, payment fraud, or chargeback abuse; illegal activity or use of the Service in connection with criminal conduct; repeated violations after prior warnings and/or suspensions (3+ enforcement actions within 12 months); or violations of law enforcement orders.
• You will receive an email notice within 24 hours of termination.
• Credits upon permanent ban: Remaining unused credits are forfeited and non-refundable, except where applicable law requires otherwise (see Section 5.8 for California residents). If the ban was the result of a Velreel error or is overturned on appeal, all credits will be refunded.
• Generated Content upon permanent ban: Your license to Generated Content you have already downloaded prior to termination survives (see Section 3.3). Content stored on Velreel's servers will be deleted in accordance with our Privacy Policy, Section 6.

Immediate action without prior notice: Velreel may suspend or terminate your account immediately and without prior notice in cases involving imminent harm, illegal activity, CSAM, fraud, or threats to the security or integrity of the Service. In such cases, notice will be provided within 24 hours after the action is taken.

4.4 Appeal Process

If your account has been suspended or terminated, you may appeal the decision:

• Submit your appeal to appeals@velreel.com within 30 days of the enforcement action.
• Include your account email, a description of why you believe the action was in error, and any supporting evidence.
• Appeals are reviewed by a person who was not involved in the original enforcement decision.
• You will receive a written decision within 15 business days of submitting your appeal.
• If your appeal is granted, your account and credits are fully restored.
• If your appeal is denied, you retain the right to pursue dispute resolution under Section 14.
• You may submit one appeal per enforcement action. Subsequent appeals require new evidence not previously considered.
• Filing an appeal does not automatically restore account access during the review period.

5.1 Pricing and Price Adjustments

The Service operates on a credit-based pricing model. Current pricing and credit costs are displayed in the Service.

Velreel reserves the right to adjust credit pricing at any time. Price changes apply only to credits purchased after the effective date of the change; credits already purchased retain their original value. We will provide at least 30 days' advance notice of material pricing changes via email or in-app notice. Your continued purchase of credits after the effective date constitutes acceptance of the new pricing.

5.2 Payment Processing

All payments are processed by Stripe, Inc. By providing payment information, you agree to Stripe's terms of service. Velreel does not store your full payment card details. See our Privacy Policy, Section 5 for details.

5.3 Credits — General Terms

Credits are consumed when you submit a job for processing. Credits are non-transferable between accounts or Organizations. Credits are denominated and displayed in the currency in which they were purchased.

5.4 Job Lifecycle and Concept Selection (Human-in-the-Loop)

Each video advertisement job proceeds through the following stages:

1. Concept Generation: Upon job submission, credits for the full job are reserved (held but not yet fully consumed). The Service generates three (3) creative concepts for your review.
2. Concept Selection (Hold Period): You have five (5) calendar days from concept delivery to select one (1) of the three concepts. During this hold period, the job remains active but production does not begin.
3. Production: Upon your selection of a concept, full production begins and the reserved credits are fully consumed.
4. Delivery: The completed video advertisement is delivered to your account.

Concept Selection Timeout: If you do not select a concept within the five (5) calendar day hold period, the job is automatically cancelled. Upon auto-cancellation, you will be charged only for the concept generation phase. The remaining reserved credits (allocated for production and delivery) will be released back to your account. You will receive an email notification 24 hours before the hold period expires and again upon auto-cancellation.

5.5 Refund Policy

Refunds are handled as credit restorations to your Velreel account unless otherwise required by applicable law. The following refund schedule applies:

Cash Refunds: Refunds to your original payment method (rather than credit restoration) are available only where required by applicable law or at Velreel's sole discretion. To request a cash refund, contact support@velreel.com within 30 days of the transaction.

5.6 Taxes

You are responsible for all applicable taxes associated with your use of the Service, except for taxes based on Velreel's net income. If Velreel is required to collect taxes, they will be added to your invoice.

5.7 Overdue Payments

If any payment is overdue, Velreel may suspend your access to the Service until the outstanding balance is paid. Velreel reserves the right to charge interest on overdue amounts at the lesser of 1.5% per month or the maximum rate permitted by applicable law.

5.8 Credit Expiration and California Residents

Credits do not expire. Velreel does not impose dormancy fees, inactivity fees, or service charges on unused credits regardless of how long they remain in your account. In compliance with California Civil Code § 1749.5 and similar state laws, prepaid credits are treated as stored-value obligations. California residents with a credit balance of less than ten dollars ($10.00) may request a cash redemption by contacting support@velreel.com.

6.1 Velreel's Intellectual Property

The Service, including its software, algorithms, user interface, design, documentation, and all related intellectual property, is owned by Velreel or its licensors and is protected by copyright, trademark, patent, trade secret, and other intellectual property laws. These Terms do not grant you any right, title, or interest in the Service except as expressly set forth herein.

6.2 Trademarks

"Velreel" and associated logos are trademarks of 8372128 Canada Inc. (operating as Velreel) You may not use our trademarks without our prior written consent, except to refer to our Service in a factual, non-misleading manner.

6.3 Feedback

If you provide feedback, suggestions, or ideas regarding the Service ("Feedback"), you grant Velreel a perpetual, irrevocable, non-exclusive, royalty-free, worldwide license to use, modify, and incorporate such Feedback into the Service without any obligation to you.

6.4 Publicity

You grant Velreel the right to identify you (by name and logo) as a customer of the Service in marketing materials, case studies, customer lists, and on the Velreel website. You may revoke this right at any time by sending written notice to support@velreel.com; Velreel will remove your name and logo from future marketing materials within 30 days of receiving your request. Velreel will not publish the content of your Generated Content or Your Content in marketing materials without your separate, prior written consent.

7.1 Third-Party AI Providers

The Service relies on third-party AI providers (described in our Privacy Policy, Section 4.1) to generate content. Velreel does not control these providers and is not responsible for the availability, accuracy, or output of their services. Changes to third-party AI models may affect the quality, style, or capabilities of Generated Content without advance notice.

7.2 Third-Party Content

Generated Content may inadvertently incorporate elements that resemble third-party intellectual property (including trademarks, copyrighted works, or likenesses of real persons) due to the nature of AI model training data. You are solely responsible for reviewing all Generated Content before use and for ensuring it does not infringe any third party's rights. Velreel is not responsible for any claims arising from your use of Generated Content that infringes third-party rights.

7.3 Platform Compliance

If you intend to use Generated Content on third-party advertising platforms (e.g., Meta, TikTok, YouTube, Google Ads), you are solely responsible for ensuring compliance with those platforms' advertising policies, content guidelines, and terms of service. Velreel makes no representation that Generated Content will comply with any particular platform's policies.

9.1 Exclusion of Consequential Damages

9.2 Cap on Liability

9.3 Specific Exclusions

Without limiting the generality of the above, Velreel shall not be liable for:

• Claims by third parties arising from your use of Generated Content (including intellectual property infringement claims, false advertising claims, or defamation claims).
• Ad platform account suspensions, ad rejections, or policy violations resulting from your use of Generated Content.
• Revenue loss, reputational damage, or business disruption arising from inaccuracies or defects in Generated Content.
• Losses caused by outages, modifications, or discontinuation of third-party AI providers.
• Unauthorized access to your account caused by your failure to maintain account security.
• Generated Content that contains infringing, offensive, harmful, or unlawful material resulting from your inputs, instructions, or uploaded materials, including content that infringes third-party copyrights, contains hate speech, racism, sexual content, extreme violence, or any other prohibited material described in Section 3.4.
• Any failure of our content moderation systems to detect or block prohibited content prior to delivery, provided we have employed commercially reasonable best-effort measures as described in Section 3.5.

9.4 Basis of the Bargain

The limitations and exclusions in this Section 9 are fundamental elements of the basis of the agreement between you and Velreel. The Service would not be provided to you without these limitations.

11.1 Term

These Terms are effective when you create an account or first access the Service and remain in effect until terminated.

11.2 Termination by You

You may terminate your account at any time by using the account deletion feature in Settings or by emailing support@velreel.com. Upon termination, your right to use the Service ceases immediately.

11.3 Termination by Velreel

Velreel may terminate your account for cause in accordance with the tiered enforcement procedures in Section 4.3 (Warning, Suspension, Permanent Ban). Velreel may also terminate your account without cause upon 30 days' written notice. If we terminate your account without cause, we will provide a pro-rata refund of any prepaid, unused credits per Section 5.5.

11.4 Effect of Termination

Upon termination (whether by you or by Velreel):

• Your right to access and use the Service ceases immediately.
• Your license to Generated Content that was delivered to you prior to termination survives termination (see Section 3.3). You may continue to use, modify, and commercialize Generated Content you have already downloaded.
• Credit handling depends on the reason for termination (see Section 5.5 for the full refund schedule and Section 5.8 for credit expiration and California resident rights).
• Velreel will retain and delete your data in accordance with our Privacy Policy, Section 6 (Data Retention). You may request export of your data in machine-readable format (JSON) prior to termination by contacting support@velreel.com.
• If your account was terminated under Section 4.3, the appeal process in Section 4.4 applies.
• Sections that by their nature should survive termination will survive, including Sections 3.3 (Generated Content rights), 5.8 (Credit Expiration), 6 (Intellectual Property), 8 (Disclaimer), 9 (Limitation of Liability), 10 (Indemnification), 14 (Dispute Resolution), and 15 (General Provisions).

12.1 Service Modifications

Velreel reserves the right to modify, suspend, or discontinue any aspect of the Service at any time, including features, AI models used, pricing, and credit allocations. We will use reasonable efforts to provide advance notice of material changes.

12.2 Terms Modifications

Velreel may modify these Terms at any time. If we make material changes, we will notify you by email or by posting a prominent notice in the Service at least 30 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and may terminate your account under Section 11.2.

13.1 Reporting Copyright Infringement

If you believe that content on the Service infringes your copyright, you may submit a notice to our designated agent. We respond to copyright complaints under both the United States Digital Millennium Copyright Act (17 U.S.C. § 512) and the Canadian Copyright Act (R.S.C., 1985, c. C-42), as applicable:

Your notice must include: (1) identification of the copyrighted work claimed to have been infringed; (2) identification of the infringing material and information sufficient to locate it; (3) your contact information; (4) a statement that you have a good faith belief that use of the material is not authorized; (5) a statement under penalty of perjury that the information is accurate and you are authorized to act on behalf of the copyright owner; and (6) your physical or electronic signature.

13.2 Counter-Notification

If you believe your content was wrongly removed, you may submit a counter-notification to the Copyright Agent with: (1) identification of the removed material; (2) a statement under penalty of perjury that you have a good faith belief the material was removed by mistake; (3) your name, address, and phone number; (4) consent to the jurisdiction of the courts of the Province of Ontario, Canada; and (5) your physical or electronic signature.

13.3 Repeat Infringer Policy

Velreel maintains and reasonably implements a policy that provides for the termination in appropriate circumstances of users who are repeat infringers, in accordance with 17 U.S.C. § 512(i) and the Canadian Copyright Act. A "repeat infringer" includes any user who has been the subject of two (2) or more valid copyright infringement notices within any twelve (12) month period. Upon identification of a repeat infringer, Velreel will terminate the user's account in accordance with the Tier 3 enforcement procedures in Section 4.3. Velreel may also, at its sole discretion, limit access to the Service and/or terminate the accounts of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement. Users who submit materially false counter-notifications may also be considered repeat infringers.

13.4 Limitation

Velreel actively generates content using AI rather than passively hosting user-uploaded content. Accordingly, the safe harbor provisions of the DMCA and the notice-and-notice provisions of the Canadian Copyright Act may have limited applicability to AI-generated content produced by the Service. Velreel will respond to valid copyright infringement notices in good faith but makes no representation regarding the applicability of safe harbor or notice-and-notice protections to Generated Content.

14.1 Informal Resolution

Before filing any formal dispute, you agree to first contact us at legal@velreel.com and attempt to resolve the dispute informally for at least 30 days.

14.2 Binding Arbitration

Velreel will pay all ADRIC filing, administration, and arbitrator fees for claims under $10,000 CAD, unless the arbitrator determines your claim is frivolous. For claims over $10,000 CAD, fees shall be allocated in accordance with ADRIC's Arbitration Rules. The Arbitration Act, 1991 (Ontario) and, where applicable, the Commercial Arbitration Act (Canada) govern the interpretation and enforcement of this arbitration agreement.

The arbitrator's decision shall be final and binding. Judgment on the arbitration award may be entered in any court of competent jurisdiction.

14.3 Class Action Waiver

14.4 Exceptions

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of a party's intellectual property rights. Additionally, claims within the jurisdiction of small claims court may be brought in small claims court.

14.5 Opt-Out

You may opt out of the binding arbitration and class action waiver provisions by sending written notice to legal@velreel.com within 30 days of first agreeing to these Terms. Your notice must include your name, account email, and a clear statement that you wish to opt out. If you opt out, disputes will be resolved in the courts of the Province of Ontario, Canada.

15.1 Governing Law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of laws principles.

15.2 Entire Agreement

These Terms, together with the Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Velreel regarding the Service and supersede all prior agreements and understandings.

15.3 Severability

If any provision of these Terms is found to be unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

15.4 Waiver

Velreel's failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

15.5 Assignment

You may not assign or transfer these Terms or your rights hereunder without Velreel's prior written consent. Velreel may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.

15.6 Force Majeure

Velreel shall not be liable for any failure or delay in performance resulting from causes beyond our reasonable control, including natural disasters, pandemics, war, terrorism, government actions, third-party service outages (including AI provider outages), internet disruptions, or power failures.

15.7 Notices

Notices to you may be sent to the email address associated with your account. Notices to Velreel must be sent to legal@velreel.com. Notices are deemed received upon transmission (for email) or upon delivery (for physical mail).

15.8 No Third-Party Beneficiaries

These Terms do not create any third-party beneficiary rights.

15.9 Export Compliance

You agree to comply with all applicable export control and sanctions laws and regulations. You represent that you are not located in, or a national or resident of, any country subject to U.S. trade sanctions, and that you are not on any U.S. government restricted party list.